Privacy Policy

We use your data to develop and ensure Appomark's products and services work better for you and for others. This describes what data we collect about you (which can vary depending on jurisdiction).

Information You Provide / Permission to Use Your Content

Appomark uses data you input into our system when you open, register and use an Appomark account. Examples include but are not limited to: email addresses or phone numbers, your contact list on your signed-in device(s) if you request an import, information that identifies who you are, transaction information and any other data you give us.

We may use Your Content in a number of different ways, including displaying it on the Site, reformatting it, incorporating it into other works, creating derivative works from it, promoting it, distributing it and allowing others to do the same in connection with their own websites and media platforms (collectively, "Other Media"). As such, You hereby grant Us a world-wide, perpetual, non-exclusive, royalty-free, assignable, sub-licensable, transferable rights to use Your Content for any purpose.

Please review the User Agreement at the footer section.

We collect information you provide when you:

• Make a request to receive information about Appomark or our services/products.
• Apply or sign up for an Appomark account or other Services.
• Go through our identity or account verification process, authenticate into your account, communicate with us, answer our surveys, upload content, or otherwise interact with the Services.

Categories of Information Collected

Specifically, we collect (and/or have collected during at least the 12-month period preceding the effective date of this Privacy Notice) the following categories of information:

• Financial information, such as bank account information and payment card numbers.
• Transaction information, such as information about when and where payment transactions occur, the names of the transacting parties, a description of the transactions, the payment or transfer amounts, billing and shipping information, and the devices and payment methods used to complete the transactions.
• Other Information You Provide, such as information that you voluntarily provide to us, including images you upload to the Appomark Services, your survey responses; participation in contests, promotions, or other prospective seller marketing forms or devices; suggestions for improvements; referrals; or any other actions you perform on the Services.
• Internet or other electronic network activity information, which includes information about how you use and interact with our Services, including your access time, "log-in" and "log-out" information, browser type and language, the domain name of your internet service provider, other attributes about your browser, any specific page you visit on our platform, content you view, features you use, the date and time of your use of the Services, your search terms, and the website you visited before you visited or used the Services.
• Online identifiers (e.g., information you use to log in to your account), Internet Protocol ("IP") address, and unique personal identifiers (including device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number; unique alias, and other identifiers).
• Professional or employment-related information, such as information you provide about your business (e.g., appointments, staffing availability, and contact data) and your employees (e.g., job titles, payroll information, and hours worked and other timecard data).
• Your Contact List from your signed-in device(s), imported into your Appomark account via the AppomarkPro App upon your request and consent.
• Inferences drawn from any of the information above to create a profile about you that may reflect, for example, your preferences, characteristics, and behavior, including for account security purposes or to enhance our Services to you.
• Identification Information, such as: Name, email address, postal address, signature, and phone number; FEIN, driver's license number, Social Security number, Taxpayer Identification number, or other government-issued identification number.

We also obtain information about your customers on your behalf when they transact with you. We call this information Your Customers' Data. We collect Your Customers' Data when they transact with you through your use of Appomark's products, for instance when they make a payment at your establishment, schedule an appointment, or receive an invoice from you.

The Customer Data we collect will vary depending on how you use our products and services and which products and services you use. Your Customers' Data may include:

• Device Information. Information about Your Customer's device, including hardware model, operating system and version, device name, unique device identifier, mobile network information, and information about the device's interaction with our Services.
• Financial Information. Bank account and payment card numbers.
• Identification Information. Your Customers' name; email address; mailing address; phone number; government-issued identification; or other historical, contact, and demographic information, and signature.
• Location Information. The location of Your Customer's device depending on how they pay.
• Transaction Information. When Your Customers use Appomark to make or record payments to you, we collect information about when and where the transactions occur, the names of the transacting parties, a description of the transactions which may include item-level data, the payment or transfer amounts, billing and shipping information, and the devices and payment methods used to complete the transactions.
• Use Information. Information about how Your Customers transact with you using our Services, including access time, "log-in" and "log-out" information, browser type and language, country and language setting on your device, IP address, the domain name of Your Customer's Internet service provider, other attributes about Your Customer's browser, mobile device and operating system, features Your Customer uses, and the date and time of use of the Services.
• Other Information You or Your Customers Provide. Information that Your Customers voluntarily provide you, or that you input into Appomark's systems about your Customers. For example, survey responses; participation in contests, promotions, or other prospective seller marketing forms or devices; suggestions for improvements; notes you take about your customers, or any other actions performed when they transact with you using Appomark.

Information Your Customers May Provide Appomark

Identification information. Your customers' name, email address, or telephone number, which we link to a tokenized version of their payment card number.

We collect (and/or have collected during at least the 12-month period preceding the effective date of this Privacy Notice) information about you from the following categories of sources:

• You directly, when you submit information to us or allow us to access information about you.
• Your devices and applications when you interact with our website or use our Services.
• Our group companies and affiliates.
• Other sources, including: social media networks; online advertising companies; service providers who help us with third-party identity verification, credit confirmation and fraud detection; credit bureaus and financial institutions; contact list from signed-in device(s); mailing list providers; and publicly available sources (such as public records of criminal convictions and arrest records).

We use your data to do things like make sure the product offerings work, help you log in to your account, verify who you are, secure your data, fight fraud, follow the law, enforce our agreements, figure out what new products we can develop, and market products to you that we think could make it easier for you to run your business.

Performing, Improving and Developing Our Services

• Delivering the information and support you request, including technical notices, security alerts, and support and administrative messages such as to resolve disputes, collect fees, and provide assistance for problems with our Services or your Appomark account.
• Determining what or whether the Services are available in your country.
• Developing new products and services.
• Displaying your historical transaction or appointment information.
• Improving, personalizing, and facilitating your use of our Services.
• Processing or recording payment transactions or money transfers.
• Providing, maintaining and improving our Services, including our website.
• Otherwise providing you with the Appomark products and features you choose to use.

Communicating With You About Our Services

• Sending you surveys and getting your feedback about our Services.
• Providing information about and promoting our Services and third-party services to you.
• Sending you information we think you may find useful or which you have requested from us about our products and services.

Protecting Our Services and Maintaining a Trusted Environment

• Conducting investigations, complying with and enforcing applicable laws, regulations, legal requirements and industry standards, and responding to lawful requests for information from the government or to valid legal process.
• Contacting you to resolve disputes, collect fees, and help you with our Services.
• Debugging to identify and fix errors that impair how our Services function.
• Making sure you follow our User Participation Agreement or applicable agreements or policies.
• Investigating, detecting, preventing, recovering from or reporting fraud, misrepresentations, security breaches or incidents, other potentially prohibited, malicious, or illegal activities, or to otherwise help protect your account.
• Protecting your, our, our customers', or your customers' rights or property, or the security or integrity of our Services.
• Verifying or maintaining the quality and safety of our Services.
• Verifying your identity.

Advertising and Marketing

• Marketing our Services to you.
• Communicating with you about opportunities, products, services, contests, promotions, discounts, incentives, surveys, and rewards offered by us and select partners.

If we send you marketing emails, each email will have instructions on how you can "opt out" of getting future marketing from us.

With Other Users of Our Services

With other users of our Services with whom you interact through your own use of our Services. For example, we may share information with your customers when you make or accept a payment, appointment, or money transfer using our Services.

With Our Affiliates and Group Companies

With our group companies and corporate affiliates, for the reasons outlined above. For example, we may share your information internally to understand how you engage with Appomark company products to help make our Services better for you and for everyone, and to help us build Services tailored to your preferences.

With Our Service Providers

• With service providers who help us provide, maintain, and improve our Services (e.g., vendors who help us with fraud prevention, identity verification, and fee collection services), as well as financial institutions, payment networks, payment card associations, credit bureaus, partners and other entities that help us provide the Services.
• With service providers that help us run our advertising campaigns, contests, special offers, or other events or activities.

With Your Consent

With your consent. For example: at your direction or as described at the time you agree to share; or when you authorize a third-party application or website to access your information.

Aggregated and Anonymized Information

We also may share (within our group of companies or affiliates, or with service providers or other third parties) aggregated and anonymized information that does not specifically identify you or any individual user of our Services.

Digital cookies and similar technologies help us make our services better to use by doing things like recognizing when you've signed in, analyzing how you use our services so we can make them more useful to you, giving you a more personalized experience, and making our ads to you work better.

We use these automated technologies to collect your device information, internet activity information, and inferences as described above. These technologies help us to:

• Remember your information so you do not have to re-enter it.
• Track and understand how you use and interact with our online services and emails.
• Tailor our online services to your preferences.
• Measure how useful and effective our services and communications are to you.
• Otherwise manage and enhance our products and services.

We use other companies as service providers to help us analyze our site, track metrics, and advertise to you. These service providers generally promised us under contract to keep data private but have their own policies that you should be aware of.

We may use third-party analytics service providers to help us with our online services, such as but not limited to Google Analytics or Facebook. The analytics providers that administer these services use technologies such as cookies, web beacons, and web server logs to help us analyze how you use our online services.

We keep your information as long as you keep using our products and services. After that, we keep it for as long as we need it to ensure business necessities and continue without interruption.

We generally keep your information as long as reasonably necessary to provide you the Services or to comply with applicable law. However, even after you deactivate your account, we can retain copies of information about you and any transactions or Services in which you may have participated for a period of time that is consistent with applicable law, applicable statute of limitations or as we believe is reasonably necessary to comply with applicable law, regulation, legal process, or governmental request, to detect or prevent fraud, to collect fees owed, to resolve disputes, to address problems with various stakeholders.

Location Information

In order to provide certain Services, we may request access to location information, including precise geolocation information collected from your device. If you do not consent to the collection of this information, certain Services will not function properly, and you will not be able to use those Services. You can stop our collection of location information at any time by changing the preferences on your mobile device. If you do so, some of our mobile applications will no longer function. You also may stop our collection of location information via mobile application by following the standard uninstall process to remove all Appomark mobile applications from your device.

Promotional Communication

You can opt out of receiving promotional email messages from Appomark by either following the opt-out instructions included in those messages or by logging into your Appomark account and changing your email notification settings. You may only opt out of promotional text messages from Appomark by replying STOP.

Rights of California Residents

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Site or our mobile application, you have the right to request removal of unwanted data that you publicly post on the Site or our mobile application. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Site or our mobile application, but please be aware that the data may not be completely or comprehensively removed from our systems.

Businesses that use Appomark software own and operate their own business entity and may do certain things differently than us. Appomark business customers and Appomark are independent third parties, and this Privacy Policy does not apply to the privacy practices of any independent third-party business user of Appomark services. Certain laws require businesses meet specific criteria and thresholds before rights are recognized and enforced. Consumers should review specific policies of all businesses they patron to determine their specific rights under the context to which it applies.

This section provides specific information for California residents, as required under California privacy laws, including the California Consumer Privacy Act ("CCPA") as well as other jurisdictions and regulations that allow for individual privacy rights such as the European Economic Area, including the United Kingdom, and the General Data Protection Regulation ("GDPR").

Explanation of Individual Rights

Submitting a Request

Where applicable law allows for such a right, if you would like to request to access, correct, object to the use, restrict or delete Personal Information that you have previously provided to us, or if you would like to request to receive an electronic copy of your Personal Information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may submit a request through the Appomark Services themselves or contact us at [email protected] with a subject line "Data Subject Request". We will respond to your request consistent with applicable law.

If you are an End User you may, depending on the Appomark Services utilized, be able to access, correct or request deletion of Personal Information that you have previously provided to us through your online customer account. These Data Subject Requests and other rights, including objection, restriction and portability (to the extent this right to data portability is provided to you by applicable law), can also be made directly to the relevant Subscriber.

For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us upon registering for an Appomark account, and we may need to verify your identity before implementing your request. Where applicable law allows for an authorized agent to submit such a request, please contact us at [email protected] with a subject line "Data Subject Request - Agent Request" and someone will be in touch with the agent and the End User to verify the request. We will try to comply with your request as soon as reasonably practicable and meet statutory time lines.

If you are under 18 years of age and a user of the Appomark Services under a verifiable Appomark account or can otherwise be identified, you may also be entitled to ask us to remove content or information that has been created as part of Appomark Service(s) by submitting a request to [email protected].

If you are an End User of one of our Appomark Business Customer(s) and would no longer like to be contacted by one of our Appomark Business Customer(s) or would like to request and exercise any of the rights as set out above in relation to Personal Information held by Appomark Business Customer(s), please contact them directly.

Children's Personal Information

Security

We take security of your data seriously and use best practices to keep your data safe. No business can ever guarantee hackers won't be able to break into our site(s) however security and protection of your data is given the highest priority.

We take reasonable measures, including administrative, technical, and physical safeguards, to protect your information from loss, theft, and misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, the internet is not a 100% secure environment, and we cannot guarantee absolute security of the transmission or storage of your information. We hold information about you both at our own premises and with the assistance of third-party service providers.

For more information about our security practices, please contact [email protected].

Storage and Processing

We may, and we may use third-party service providers to, process and store your information in the United States, Canada, the European Union, and other countries.

Changes to This Privacy Notice

We may amend this Privacy Notice from time to time by posting a revised version and updating the "Effective Date" above. The revised version will be effective on the "Effective Date" listed. We will provide you with reasonable prior notice of material changes in how we use your information, including by email if you have provided one. If you disagree with these changes, you may cancel your account at any time. If you keep using our Services, you consent to any amendment of this Privacy Notice.

Contact Us

If you have any questions or concerns regarding our privacy notice, or if you believe our privacy notice or applicable laws relating to the protection of your personal information have not been respected, you may file a complaint with our privacy team listed above. We will respond to let you know when you can expect a further response. We may request additional details from you regarding your concerns and may need to engage or consult with other parties in order to investigate and address your issue. We may keep records of your request and any resolution.